In Israel, midsize organizations are by far the most represented. Whether they are commercial or nonprofit, these structures face the same challenges in terms of development. To support their growth, they need to digitize their sales and marketing processes. A powerful and flexible Customer Relationship Management (CRM) system is a real differentiator for midsize businesses. For this kind of structure, one of the key factors of success for the digital transformation is choosing the right partners. With Enventiva, local partner of the leading CRM vendor Salesforce, Israeli organizations can have both the benefits of high-level expertise and close partnership.

Israeli midsize organizations need to engage their digital transformation

Israel’s economy is supported by a rich economic fabric of small and medium businesses (SMBs), among which a strong ecosystem of startups:

  • according to MappedInIsrael website, 1860 startups are currently listed in Israel, making the State a true Startup nation;
  • in 2016, the Small and Medium Businesses Agency counted more than 540 000 companies in Israel, 99,5% of them being SMBs;
  • the official register of nonprofit organizations (Amutot) contains more than 45 000 members;

Beyond the factual data, many of these organizations encounter some challenges regarding their growth. In a report published in 2016, the OECD made the following observation: “While being extremely important in terms of numbers of jobs and contribution to value added, the productivity levels of typical Israeli SMEs are low compared with SMEs in other OECD countries, and most traditional SMEs do not engage in any innovation.”

Improving the productivity, gain more customers, or in case of nonprofit structures, attract new members are key priorities to stay competitive in a globalized and fast-paced environment. In order to achieve these goals, midsize structures have to change. Rather than avoiding innovation, they need to adopt it, and engage their digital transformation.

CRM : a first and strategic step for SMBs

Information systems are powerful and strategic levers to support the growth of a company. They play a central role in the digital transformation. To achieve quick benefits, CRM software is one of the first solutions a company can deploy: with a CRM platform, an organization can easily manage strategic processes, such as sales, lead generation and customer support. The use of a leading CRM platform like Salesforce, with advanced features and user-friendly interface, allows businesses to better manage the interactions with theirs clients. With more than 70% of Israel total population connected to Internet, organizations must adapt to the new habits of digital users and offer them innovative tools. Ensuring smooth and fluent relationships between a company and its customers, or a nonprofit and its members, is also a real growth accelerator. It helps enterprises develop their activities, both nationally and internationally.

Currently, a large number of SMBs haven’t implemented CRM solutions. Most of their processes are still manual. Often, the causes are a lack of time and/or technical skills. This is why they need a reliable partner to support their CRM initiatives, and help them to implement efficient and customized solutions.

Why choose Enventiva as your Salesforce partner in Israel?

For SMBs, working with a local partner is a recognized factor of success. Communication is facilitated during the project and after : with a partner based in the same country, language and cultural barriers are reduced. The geographic proximity makes meetings and exchanges easier. A close partner is also more able than others to understand the specificities of Israeli companies, their requirements and the challenges they meet.

Enventiva is an Israeli company based in Tel-Aviv, with a unique position in the market: partner of Salesforce, it provides a full set of complementary services, from CRM systems implementation to management and consulting. Enventiva also delivers customized vertical solutions for various industries, including nonprofit.

For every SMB with a CRM project and looking for a strategic and close partner, Enventiva is the perfect choice. Thanks to its vertical offering, midsize organizations can drastically reduce implementation duration, and quicker achieve the benefits of their CRM initiatives.

Ready to begin your digital journey? With Enventiva as preferred partner for your Salesforce projects in Israel, the digital transformation has never been easier.