Salesforce Health Cloud is a special cloud-based technology for healthcare that stores all of a patient’s health information in one place. This helps doctors and nurses see everything they need to know about a patient’s health in one spot, which makes it easier for them…

Salesforce B2B Commerce Cloud is a premium e-commerce solution designed specifically for businesses operating in the B2B space. Well-known companies have leveraged this solution to streamline their daily e-commerce operations, and your company can too. If you’re a business seeking to enhance your e-commerce website,…

In the digital era, the success of a company tightly depends on its ecosystem. In Business-to-Consumer markets, building strong communities of customers, partners or employees is a well-known differentiator, used by many famous brands. For Business-to-Business industries, this is also becoming more and more true….

In April 2019, Salesforce Research published the third edition of its State of Service Report. More than 3,500 professionals of customer service answered this survey. The results confirm that customer service organizations are facing big disruptions, challenged by the new expectations of customers. 1. Transforming…

You can’t optimize something you don’t measure. Metrics are essential to provide visibility on your sales processes, so that you can improve them. They help you to identify the most promising leads and build efficient lead-to-cash processes. In Salesforce solutions, companies have access to many…

Salesforce Summer’ 19 is coming.  As the the last release was a clear success, the popular features included in it may give us some insights on the key areas Salesforce is working on. Enventiva has selected a few topics that may come back on the…

Wherever they look, companies are surrounded by unstructured data, such as customer’s emails, meeting notes, social media comments, not to mention images and videos. Many tools exist to collect and store such data. But without further analysis, this raw data gets very few, if any…

According to a recent survey, 33% of customers who leave a brand relationship do so because their interactions lack personalization. The same study outlines that only 22% of customers worldwide agree that they buy from companies that take their needs, preferences and past interactions into…

Customer relationship management (CRM) is a real differentiator in competitive industries. Depending on your activities, you may have specific needs for your CRM. For example, telecommunications providers have to deal with demanding customers, while facing increasing competition from new players. On the other side, manufacturers…